Start With a Catchy Opening Line

Your opening line should instantly grab attention and draw readers in. It sets the tone for the rest of your description, so make it memorable and inviting. Use vivid language that highlights a key feature or feeling.

• Example
  Step into this sunlit apartment, where modern comfort meets city convenience.

Highlight the Best Features First 

Start your description by focusing on what makes your property truly special. Lead with standout features that will catch attention—like a bright and open living area perfect for entertaining, a newly renovated kitchen with modern appliances and finishes, a balcony that offers relaxing city views, or the convenience of private, secure parking. These details not only help your listing stand out but also help potential renters or buyers imagine the lifestyle that comes with the space. The sooner you showcase what makes your property desirable, the more likely it is to spark interest and prompt action.

Be Specific, Not Generic  

Use clear, descriptive language that helps potential buyers or renters picture themselves in the home. Vague phrases like “nice kitchen” or “big yard” don’t tell the full story. Instead, bring the features to life—say “modern kitchen with granite countertops and stainless-steel appliances,” or “expansive backyard perfect for weekend barbecues and gardening.” The more vivid and specific your wording, the more inviting and memorable your listing becomes.

Mention Upgrades and Recent Improvements   

If the property has been updated or improved, make sure to include those details—they show care, value, and added comfort. Small upgrades can make a big impression. For example, instead of just saying “updated,” try “freshly painted walls in modern, neutral tones” or “brand new energy-efficient windows that help reduce utility costs.” Highlighting improvements shows the property is well-maintained and move-in ready, which can be a major selling point.

Include Practical Details  

Make sure your description covers the key details people need to make a decision. Clearly mention the number of bedrooms and bathrooms, the overall size of the property, and any standout amenities such as air conditioning, a swimming pool, secure parking, or 24/7 security. It’s also helpful to note the property's location in relation to schools, public transport, shopping centers, or parks. These practical details give your listing substance and help potential buyers or tenants quickly see if it fits their needs.

Create a Sense of Lifestyle

Use inviting, lifestyle-focused language that helps readers imagine what it’s like to live in the space. Instead of just listing features, show how they can be enjoyed. For example, say “wake up to peaceful mornings on your private balcony” or “host unforgettable evenings in the open-concept living and dining area.” Creating a sense of experience makes your property feel more personal, warm, and memorable.

Use Clear and Positive Language

Write as if you’re speaking to someone directly—warm, clear, and self-assured. Avoid industry jargon, technical terms, or abbreviations that might confuse or turn people off. Instead of saying “3BR/2BA with HVAC,” go for “a comfortable three-bedroom, two-bath home with central air conditioning.” Keeping the language simple and approachable makes your listing more relatable and welcoming to a wider audience.

Keep It Concise, But Complete 

Aim for a description that’s around 100 to 200 words—just enough to capture attention without overwhelming the reader. Every sentence should serve a purpose, clearly highlighting the property's best features and selling points. Be informative, but avoid unnecessary filler. Striking the right balance ensures your listing stays engaging, easy to read, and packed with value.

End With a Call to Action

Wrap up your description by encouraging readers to take the next step. A friendly prompt can turn interest into action. Phrases like “Don’t miss this opportunity—book a viewing today” or “Reach out now to make this property your next home” create a sense of urgency and make it easy for potential buyers or renters to know what to do next. A strong closing leaves a lasting impression and helps move your listing from viewed to visited.

Sample Irresistible Description 

“Stylish and sunlit 2-bedroom apartment located in the heart of Hodan, Mogadishu. This well-designed home offers a generous living area, a sleek modern kitchen equipped with stainless steel appliances, and a private balcony that overlooks the city skyline. Enjoy the convenience of secure parking, 24/7 security, and a prime location just minutes from shops, schools, and public transport. Perfectly move-in ready—schedule your viewing today and step into comfortable city living.”

Remember: 

It sets the stage for your photos, brings your property to life, and gives potential buyers or renters a reason to feel connected before they even step inside. When your words and images work together, your listing becomes more engaging, memorable, and effective.

Ready to list your home? Log in to Hoydoon and apply these tips to create a standout listing that attracts attention—and gets results.